Ten days ago, I’ve came by “Iconic Book: A Photographic Tribute to Apple Innovationâ€Â while surfing the net. First thing that crossed my mind was: “Wow that the Apple Bible”. I immediately ordered my copy ($75 cost for the book plus 50$ for ship costs -I live in Greece-). Three days ago I found a note in my door, that Â I have a parcel waiting for me in my nearest post office. Next morning I got it. First impression? This book is much bigger than I thought it would be. It is elegant, printed in high quality paper, exactly like an Apple book should be.
Iconic Book is a photo book with all Apple products from 1976 up to iPhone 5 and iPad mini. The writer,Â Jonathan Zufi, a 42-year-old Australian native, begun buying vintage Apple products 4 years-ago. He collected a ton of products and started taking photos of them. Well known Apple personalities -including Steve Wozniak- helped him and the result was outstanding:Â a collection of more than 150,000 photos, some 3,500 of which Mr. Zufi displays on a website and more than 650 of which he has curated into a new 326-page coffee-table-sized book, the Iconic Book.
The book is broken down into six main sections: desktops, portables, peripherals, iDevices, prototypes and packaging. The prototypes section is the most fascinating, lot of stuff that never came to light in there. I also enjoyed the peripherals section. I’ve used mac since 6-year old (the first mac that I remember at home was my father’s Quadra, but I never new that Apple has built a point to shot camera.
As the writer mentions in an interview in theÂ WSJ:
“I wanted to create a repository where people who also love the company and its products could go and reminisce, I want people who are a bit younger who think Apple just makes things that start with “i” to know this company used to make clunky printers.”
And that his books exactly does.Â His bookâ€™s focus is on the large pictures that sometimes span both pages, but the quotes sewn throughout the pages are just as powerful. Jonathan Iveâ€™s, Tim Cook’s and of course Steve Jobs’ words are everywhere. Navigating the pages of this book is like watching Apple product introductions from 1984 till 2013.
Iconic book is pricey -especially if you live outside the US and the shipping cost is high- but like every Apple product it definitely worths it. Print quality is high and even with very little text, it manages to travel you through Apple’s evolution throughout the years. A must-have for every Apple fan out there. Period.