Flock is a browser based on Mozilla Firefox. Flock creator call it “the social browser” as it enhanced multiple automations for social networking and web 2.0 services like Flickr, Blogger, Twitter etc. Flock comes with a built-in RSS aggregator for keeping an eye on your favorite feeds and works with almost any of Firefox add-ons. Recently the browser updated to version 0.9 (previous version was 0.7) with a new interface and multiple new features.
The new theme is full of buttons with many gradients and shiny effects and seems complicated even for users who used Flock’s previous version (0.7). The main menu bar is almost the same with Firefox, with some new buttons for emailing a link and viewing feed options. A search form is also there which supports by default searching using Google, Yahoo and Amazon. Live searching (showing directly results of your recently visited sites and famous web sites) is a feature that I like and use also in Firefox (Google Toolbar supports it too). The second menu bar offers some shortcuts for certain operation like Twitter or opening the Flickr streamline view. If you get used to the new theme, you will find that intergration with Flickr and other services has become much more easy to use. You do not have to run wizards, just log in to the service you want. An option to add more shortcuts to this bar is also there. You can upload any file you want and blog it directly to most of the common used blogging platforms.
The built-in RSS reader is easy to use, offering basic features and by default shows a summary of the articles in a feed. Clicking on an article will get you to the source to read it. If you visit a site that has a syndication feed that you have not subscribed to, the RSS icon will flash and will show you how to subscribe to the site if you like.
Personally I prefer the simplicity of Mozilla Firefox which lets me install any extension I like or I am going to use. On the other side, Flock is what it is supposed to be: a social browser, bringing all the “Web 2.0” services you use together. If you like all that stuff and you get used to the confused interface, you are going to love Flock. Mind also that the version is 0.9 (<1.0), so we have to wait more in the final version. It is kind of beta testing and feedback tracking until version 1.0 is released. If you like to keep an eye on Flock news, visit Flock Blog.