Toshiba decided to give up its HD-DVD format. The company made this decision after the announcement of all major studios that they are going to support Blu-ray (last one to do so was Warner Bros. Studio). Shoppers now should not be confused and they should move to Blu-ray. Although Toshiba will offer support for owners of HD-DVD drives.
The HD war is over and Blu-ray is the winner. That will lead for sure to sales rise as users do not have to choose a format taking the risk of being given up after some time. The question now is what will Microsoft do with xbox that comes with a HD-DVD drive. Up to now Blu-ray leads the market with 82% of total HD sales, so a small amount of users (around 18%) will have to move on Sony’s format too.
Toshiba Ceo pointed that HD-DVD is much better than Blu-ray but Toshiba would not like to cause trouble to partners and consumers:
“This was a very difficult decision to make … but when we thought about the trouble we would cause to consumers and our partners, we decided it was not right for us to keep going with such a small presence”
All now wait to see if that movement will have the awaited affection in the High Definition market.